Project Guide
Web Analytics used to be the job of webmasters and IT experts. This has definitely changed. Today it has developed into a classic job for the marketing managers, because they are responsible for the continual evaluation and control of the cost benefit ratio of all online tools and actions. To accomplish this, Web Analytics data is required, and of course the necessary know-how to be able to recognize the complete big picture behind log files, click-through rates and so forth.
Our project guideline "Web Analytics - success is measurable!" has been an invaluable help in this. Its 222 pages offer a user friendly explanation of Web Analytics, its finesses and benefits, made understandable even to the not so technically oriented lay person. For example:
- What to watch for during the planning phase of a Web Analytics project.
- How to find and actualize all the necessary requirements efficiently.
- How to find the correct metrics and KPIs (key performance indicators).
- How to select the appropriate technology for your company.
You may download a brief preview in PDF form, including a table of contents for the project guideline (only available in german).
You may purchase the project guideline "Web Analytics: Success is measurable, fundamentals, planning and use of Web Analytics solutions" ("Web Analytics: Erfolg ist messbar! Grundlagen, Planung und Einsatz von Web Analytics Lösungen")- [most recent revision in late 2006], for 286 Euros as hard copy or as PDF file (Currently only available in german).
Online order "Project Guide Web Analytics"
Order here.
