Reporting
The reporting function serves to inform the responsible decision makers and associates about the current success rate of web activities on a regular basis, and to point out possible weak points. In critical situations the reporting tool needs to be able to send a report immediately, so that the recipient can promptly act on it and optimize the situation. Furthermore it should be possible to create separate reports for associates that differentiate according to function, and only show key data relevant to the particular associate. The appeal of the reporting function plays a large role in the acceptance rate of the users. This is very important for the overall success of any Web Analytics project.
contentmetrics differentiates with reports between analysis (step 3) and optimization (step 4) during the consulting process, which results in efficiency and expressiveness during the Web Analytics process.
