Performance Marketing
The generic term Performance Marketing includes all marketing instruments that target a measurable response of the user in digital media (search engine marketing, email marketing, affiliate marketing, etc.). This process is very similar to the classic direct marketing approach. Directly measurable performance parameters are used to monitor the success of the performance marketing approach.
contentmetrics knows how to embellish online marketing campaigns with performance marketing measures. The customer helps establish clear target definitions and key data systems during the strategy phase, and adds them to the planning process
