Key Performance Indicator (KPI)
The Key Performance Indicator (KPI) is a measurand that is gained from one or more key data components and compiled into success factors meaningful for the online business environment. A KPI will measure the result of an online action, based on the difference between the current and the previous value. The KPI is an important success and evaluation factor for a company. In his book "The Big Book of Key Performance Indicators" Eric T. Peterson writes: "An unexpected change in a key data indicator that will not result in an email, a phone call or some other way of seeking assistance by the responsible party, is not worth being included in the KPI reporting structure." contentmetrics supports its customers in the development of the KPIs pertinent to their strategies.
