Campaign Tracking
Campaign tracking is often misunderstood as the measuring of AdClicks. The issue is rather the progress monitoring of the campaign. The paths taken by the users during the evaluation of a campaign are documented; for instance, which sites they used to reach the website, how long they viewed the advertisement, and finally where they went to next. This available information will allow the monitoring of campaign efficiency (media switching, banner formats etc.) and can be optimized promptly as needed. contentmetrics will create the appropriate success metrics for its customers during the strategy phase and helps draw the correct conclusions from the data gathered (analysis).
