CRM
The customer relations management system is designed as a base for your company's customer maintenance. The center of all activities (support, call center, etc.) is a data base, where addresses and customer actions are logged and continually updated (within the guidelines of the privacy act). The customer data gained serves to gather valuable insights, for instance about regional exceptions, or about the ordering behavior of certain target groups. Consumer analyses like these become even more significant if CRM is combined with Web Analytics. contentmetrics combines Web Analytics with CRM for its customers in order to gain a 360°-view of the customer. Planning for this should be done early, possibly already in the strategy phase.
