Bid Management
The bid management function is a semi-automatic management of keyword advertising. The goal is: The selection of optimum key words within a set budgeting framework with the intend to achieve maximum successes. If necessary, contentmetrics will incorporate the seamless integration of bid management into the Web Analytics system during the strategy phase. This will make integrated marketing controlling possible. Additionally, integration will make it possible that the decisions necessary for efficient bid management can be made in real-time, deduced from the current results of the website. Use of "sponsored links" will lead to a new level of efficiency, because the manual control of the displays can be reduced to a minimum.
