A/B-Testing
The A/B-test assists with the optimization of the website. Two different versions of a certain website will be available for this process. One part of the visitors will view variant A, the other part variant B. The long term success of one of the two variants can quickly be predicted by comparing the success key data for both versions. contentmetrics assists you in the selection of the correct key performance data (e.g. sales, click-throughs...) for the A/B test and evaluates the results with the customer.
