Strategy
This first step is of enormous importance. Because Web Analytics can only be successful, if it is based on thorough planning from the start: Which measurands will express your online business best? In addition, we consider the business management and engineering parameters of your company in the strategy design phase,
plus all the informational needs of the individual areas as well as the communication flow and responsibilities in your company.
This preliminary analysis is the basis for a successful web analysis project and to formulating the correct questions. For instance, are you looking for more volume in your online business? Is it your goal to win more valuable customer addresses with your corporate site? Is the minimization of terminations during the purchasing process important to you? Or maybe the improvement of your campaign in real-time? Each company has its own preferences. We select the most appropriate measuring data and processes with our clients in order to achieve reconstructible responses to these questions - e.g. key data and KPIs (key performance indicators).
Careful planning will facilitate the integration of your online activities into the blanket strategy of your company, and help you find out, how much of a contribution they are making to the overall success.
Dedication to detail is imperative in this web analytic phase: Because it will open your eyes and present the big picture.
