Our Procedure Model
Our consultations are based on a four level feedback cycle model. This procedure guarantees a high degree of project safety, because individual steps may be observed and corrected along the way. This provides the necessary lucidity to expose problems early on, and make decisions based on these facts.
Strategy: The first step deals with the following questions: What is the Internet goal of the company? Which criteria is to be used, e.g. KPIs (key performance indicators) to track the success of the measures? The most important strategic questions are structured by contentmetrics in order to be able to measure the goals set. contentmetrics specializes in this important task. The more precise this phase is constructed, the better and more meaningful the output results of the Web Analytics will be.
Evaluation: contentmetrics sifts through the flood of Web Analytics solutions and selects the ones that will quickly deliver meaningful results, important to the decision making process of your company. contentmetrics pays attention to the features of the solutions offered, their usability, as well as their efficiency. Finally, contentmetrics will be available for consultations during the implementation phase of the selected software.
Analysis: In the next step the data gained will be statistically processed and enriched if necessary. The statistical analysis is done in the following manner. Results are compared with the goals set by the company for its online activities. contentmetrics does an additional external analysis to boost the quality and validity of the data gained, and supplements it with best-practice information. This is one of the quickest ways to recognize trends and other developments early on. Customized Scorecards and Dashboards make a quick overview of accomplished goals possible, and red flag necessary changes in a timely manner.
Optimization: Reports for strategic and operative management decisions are based on this data analysis, and suggestions for improvements may be developed from their information. Web Analytics is an ongoing process that must take the continually changing market environment into account. For this reason, the selected measurement criteria (step 1 - strategy) should be regularly modified and adapted to existing business conditions. The feedback cycle is completed.
