Indextools
contentmetrics wins IndexTools as a new partner
IndexTools supports the online-marketing-activities of companies with an initiative, highly flexible and scalable Analysis Platform for each phase of the Customer LifeCycle Management. Web analysis and bid management by IndexTools provides exact, meaningful and prompt information for companies about the efficiency of their online marketing.
We have increased the online performance of more than 3500 customers world-wide with the services of IndexTools. Germany has become the largest market for online business in continental Europe. IndexTools and its successful analysis platform for online marketing are able to book an ever increasing share of this marketplace.
IndexTools specializes in delivering a highly customizable and scalable analytics platform, and serves its worldwide client base directly and through a network of over 200 local partners in over 25 countries around the globe. IndexTools operates from three offices:- IndexTools Americas (New York, US)
- IndexTools Germany, Austria & Switzerland (Frankfurt, Germany)
- IndexTools EMEA, Asia Pacific (Budapest, Hungary)
Company Milestones
- 2000: IndexTools is founded
- 2001: IndexTools launches first Web Analytics product
- 2002: Advanced Campaign management is launched
- 2003: Paid Search ROI is launched
- 2004: IndexTools Web Analytics - Enterprise edition is launched, serving the highest-volume websites
- 2005: IndexTools establish office in New York City
- 2006: IndexTools Bid Management is launched
- 2007: IndexTools opens its new office in Frankfurt, Germany
Technologie Überblick
- IndexTools uses a sophisticated, browser-based, tracking system to identify and track visitors through your website. With this system, IndexTools is able to identify details about your website visitors, where visitors go in your website, and what they do while in the website.
- IndexTools now also provide an improved level of reporting accuracy by using first party cookie technology, which ensures that a greater number of returning users and user actions are tracked and reported more accurately than with third party cookie.
- To install IndexTools, you add a JavaScript tracking code to each web page you wish to track, and upload a JavaScript include file to your web server. IndexTools generates a unique JavaScript tracking code and JavaScript include file for each project.
How IndexTools works:
- 1. A visitor loads a web page, which contains the IndexTools tracking script;
- 2. The tracking script gathers data about the web page and visitor and forwards this information to the IndexTools Data Center. Our application servers process this data and archive it in a central database;
- 3. You log in to IndexTools using a web browser and view your web performance reports in real-time.
